RevOps Command Center

Leadership View

Revenue & Forecast

Revenue Targets

Targets · Connect HubSpot for actuals

MRR Target

$187,400

8.3% vs last month

ARR Target

$2.25M

8.3% annualized

NRR Target

112%

2.1% vs last quarter

Churn Target

< 3.2%

0.8% vs last month

Expansion ARR

$42,000

22.4% upgrades this Q

Avg Contract

$28,200

5.6% per account

Demo → Paid Conv.

34%

Avg Sales Cycle

18 days

Open Upsell Opps

4 accounts

Forecast vs Actual

$240k

Q Target

$142k

Closed (59%)

$87k

Wtd Pipeline

95%

Coverage

Edit quarters

Q3 2024$180k$171k$0

Q4 2024$200k$214k$0

Q1 2025$220k$198k$0

Q2 2025$240k$142k$87k

QuarterTargetActualPipeline

Pipeline weighted at 60% probability

API Tier Cohort Retention

By entry tier · Mock

💡 Demo tier M1 retention trending up +3pp — onboarding flow improving. Consider targeting these accounts for Analyst upgrade at M2.

91%

Avg M1

76%

Avg M3

94%

Best (Jun)

88%

Worst (May)

Cohort	Entry Tier	n	M0	M1	M2	M3	M4	M5
Jan 2025	Demo	12	100%	92%	83%	75%	75%	67%
Feb 2025	Analyst	9	100%	89%	78%	78%	67%	—
Mar 2025	Demo	14	100%	93%	86%	79%	79%	—
Apr 2025	Analyst	11	100%	91%	82%	73%	—	—
May 2025	Demo	8	100%	88%	75%	—	—	—
Jun 2025	Demo	16	100%	94%	—	—	—	—

Each cohort = API accounts that signed up in that month. Retention = still active on CoinGecko API tier.

Pipeline & Deals

Deal Pipeline

Active

$0k

Pipeline ARR

$0k

Closed Won

Win Rate

No deals yet.

HubSpot Sync

● Mock Data

Showing mock data

Add HUBSPOT_API_KEY to Vercel env vars to connect live CRM data

Active Deals

$0k

Pipeline ARR

Top deals by value

Full view in Deal Pipeline ↗

API Usage by Tier

Mock · Monthly calls

Enterprise4 accounts

3.2M / 5.0M calls/mo64%

Pro9 accounts

1.4M / 2.0M calls/mo70%

Analyst14 accounts

320k / 500k calls/mo64%

Demo31 accounts

8k / 10k calls/mo78%

Total Calls/Month

30.1M

Upgrade Signals

0 tiers

Total Accounts

Limits: Demo 10k · Analyst 500k · Pro 2M · Enterprise custom (calls/month)

CEX/DEX Prospect Radar

Live Exchanges

In Pipeline

Coverage Gaps

High-Trust Gaps

Live data via CoinGecko /exchanges · Trust score 1–10 · Click any row for details

Ads Pipeline

CG Ads 0GT Ads 0

Active

$0k

Ad Pipeline

$0k

Closed Won

Tracks CoinGecko Ads ($299+ self-serve) and GeckoTerminal Ads ($99+ self-serve) campaigns

Renewals & Retention

Renewal Radar

Accounts

$0k

At-Risk ARR

100%

Est. NRR

No accounts tracked.

QBR Tracker

Accounts

Overdue

Due This Month

Avg Health

No accounts tracked.

On-Chain Intelligence

Chain Activity Monitor

Mock signals · Dune Analytics

$18.1B

DEX Vol 7d

High-Pri Signals

Pipeline Gaps

4 high-priority on-chain signals — active DEX protocols not in pipeline. Review and assign owners.

Uniswap V3EthereumPriority

DEX Volume 7d:$8.4B+12.3%

Add to pipeline — consistently top DEX by volume, not in CRM

AerodromeBasePriority

DEX Volume 7d:$2.1B+34.7%

Fastest growing L2 DEX — prioritise outreach, Enterprise tier candidate

JupiterSolanaPriority

DEX Volume 7d:$4.8B+8.1%

Solana DEX aggregator — high API call volume expected, add to pipeline

GMXArbitrum

DEX Volume 7d:$1.6B-4.2%

Declining volume — deprioritise vs Base/Solana opps this quarter

PancakeSwapBNB Chain

DEX Volume 7d:$1.2B+2.8%

Stable BSC anchor. Not in pipeline — queue for Analyst tier outreach

VariousEthereumPriority

New Protocols Deployed:14 this week+16.7%

14 new DeFi protocols = 14 potential new API subscribers — feed into outreach sequence

Dune Analytics Dashboards

Mock on-chain signals · Click Dune links for live data Browse Dune

Market Context(Live CoinGecko data)

Market Pulse

Total Market Cap

—

24h Volume

—

trading volume

BTC Dominance

—

ETH undefined%

Fear & Greed

—

Trending on CoinGecko

Live · Top 15

Click any coin for details · Use trending coins as conversation starters with prospects

24h · Live

Click any coin for details · High volatility = high API demand from exchanges & data teams

Sector Performance

Live · 24h change · Click for insights

My Watchlist

Pinned coins

Quick Notes

No notes yet.